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2022

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Good news! Qingdao Rongfa Group's Application Achievements Won the Second Prize of Brand Strategy Innovation Achievements of Shandong Province in 2022


Recently, the results of the selection of enterprise brand innovation achievements in Shandong Province in 2022 were announced. Qingdao Rongfa Group's declaration of "strengthening the root and strengthening the soul, grasping the advantages of party building and promoting development" won the "second prize of brand strategy innovation in Shandong Province".

The purpose of this selection is to promote the brand cultivation of enterprises in our province and accelerate the improvement of manufacturing quality brands. According to the unified deployment of China Quality Association, it is jointly carried out by Shandong Quality Management Association and Shandong Enterprise Federation. It is evaluated from five aspects: brand strategy innovation, brand culture innovation, brand communication innovation, innovation in fulfilling social responsibility, product/service innovation, municipal quality association recommend, and expert demonstration, selected 2022 Shandong Province Enterprise Brand Innovation Achievements

 

The establishment of party building brand is an important part of the construction of grass-roots party organizations. In recent years, the Party Committee of Qingdao Rongfa Group has taken the creation of the party building brand as an important carrier for exploring the deep integration of party building work and production and operation, creating a party building brand of "Sunshine Rongfa, Dedication and Me", effectively enhancing the cohesion of grassroots party organizations, and continuously stimulating the majority of party members and cadres The creativity of employees provides a strong organizational guarantee for the high-quality development of state-owned enterprises.

 

Under the guidance of the party building brand, the strategy of establishing enterprises in good faith, invigorating enterprises through innovation and strengthening enterprises with talents has been implemented in depth, and the vitality of development and competition is constantly bursting out. No matter at the project construction site or in key jobs, where there are difficulties, there will be party members and cadres; where there are tough battles, there will be party members and cadres charging to tackle tough problems. The first phase of the provincial key project, the Marine Science Research Center of the Chinese Academy of Sciences, the Sansha Road utility tunnel, the Rongfa Building and other projects have been accelerated.

 

The establishment of party building brand not only effectively expands the extension and connotation of party building in state-owned enterprises, but also injects strong impetus into the market-oriented reform and development of enterprises. In recent years, Rongfa Group has jointly cooperated with central enterprises, state-owned enterprises and industry leaders to invest in 2 listed companies and 7 companies to be listed, so as to strengthen, optimize and expand state-owned capital. The total assets, operating income, profits and taxes of the enterprise have increased by more than 50% annually.

 

 

 

With the in-depth creation of the party building brand, Rongfa Group's corporate culture construction and spiritual civilization construction have achieved fruitful results. Won the national integrity management demonstration unit, the first batch of national "big ideological and political course" practice teaching base, Shandong Province integrity construction demonstration unit, Shandong Province Fumin Xinglu Labor Medal, Shandong Province March 8th Red Flag Collective, Provincial Primary and Secondary School Students Research Base, Qingdao Annual Most Influential Enterprise, Qingdao Civilized Unit Model, Qingdao Workers Pioneer, Qingdao Economic Excellence Unit, the first batch of Red Flag Party Organizations in West Coast New District, and advanced grassroots party organizations in West Coast New District.

 

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Company address: 388 Wheel Mountain Road, West Coast New District, Qingdao, China

Contact Phone:0532-85160055

Email:qdrfjtzhb@126.com

Website record number: Lu ICP Bei 16050788 No. -2

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