The "Melting Exploration" of the Market-oriented Development of State-owned Enterprises"

For state-owned enterprises, the new coronary pneumonia epidemic is a "crisis in the search for opportunities" test, both facing enormous challenges and bringing new development opportunities and momentum. Qingdao Military-civilian Integration Development Group (hereinafter referred to as "Rongfa Group"), as a state-owned enterprise in Qingdao West Coast New Area that specializes in undertaking the national collaborative innovation strategy, has actively promoted the resumption of work and market operations on the premise of strictly doing a good job in epidemic prevention and control. Since January 2020, it has achieved a total of 1.9 billion yuan in operating income and 75 million yuan in profits and taxes, both doubling compared with the same period last year.

In recent years, while serving the development strategy of the new area, Rongfa Group has accelerated the development of marketization and created a new situation of fission development. At present, the total assets have reached 35 billion yuan.


Capital operation, market-driven



Promote new breakthroughs in the reform of state-owned enterprises

Marketization is the only way for the reform and development of state-owned enterprises. Rongfa Group seized the policy opportunities of the central government, provinces, cities, and new districts to encourage and support the reform and development of state-owned enterprises, boldly explored market-oriented means such as corporate mergers and acquisitions, equity investment, and mixed reforms, and continuously improved the core competitiveness of enterprises in the market.

Shandong Rongfa Ship Building Base



The West Coast New Area is an important carrier for Shandong and Qingdao to undertake the national collaborative innovation strategy, and is committed to accelerating the construction of ship repair and construction bases. According to the overall deployment of the New District Working Committee Management Committee, Rongfa Group has undertaken this important task. After inspecting shipyards across the province, Rongfa Group moved quickly. It took only one month to strategically reorganize the well-known private enterprise Jinglu Shipbuilding Industry through mixed reform, and directly built and operated Shandong Rongfa Shipbuilding Base. It added 4 billion yuan in assets and 1 billion yuan in annual operating income. While serving the country's far-reaching maritime security strategy, it added 2.5 billion yuan in less than one year to build a new ship contract, we are talking about the intended contract amount of 7 billion yuan.

AA Corporate External Credit Rating

Through market-oriented businesses such as ship repair, financial investment, development and construction, and trade, Rongfa Group has created a fission-type development path for state-owned enterprises. In only one year of 2019, it obtained the external credit rating of AA + enterprise; realized operating income of 6.2 billion yuan and profit and tax of 0.35 billion yuan, up 160 and 80% respectively over the same period of last year.

Integration of resources, collaborative innovation



Promote new breakthroughs in kinetic energy conversion

The transformation of old and new kinetic energy is a strong voice of reform in Shandong under the new normal of China's economy. The West Coast New Area, as the core area, took the lead. Rongfa Group is based on the leading and leading role of state-owned capital, and responds quickly by means of mixed reform.

Northern Timber Trading Center

Qingdao Qianwan Port is located in the hinterland of Qingdao area of Shandong Free Trade Zone, which has the natural advantage of timber trade. Rongfa Group seized the opportunity to set up a supply chain company in cooperation with the president of Qingdao Timber Industry Association, build and operate the northern timber trading center, build the largest timber trading distribution center in the north, integrate surrounding trade resources, and attract nearly 300 timber enterprises including listed companies in Jiangsu Wanlin, Xiamen Xiangyu, Xiamen International Trade, Beixin Building Materials and other industries to settle in, adding a total of 2.9 billion yuan to the new area and realizing a profit and tax of 63 million yuan.

Research and Development Center of Qingdao Light Power Research Institute

Focusing on collaborative innovation, high-tech, circular economy and other fields, strengthening strategic cooperation with industry leaders is the investment strategy of Rongfa Group. Has established four joint ventures with the Institute of Engineering Thermophysics of the Chinese Academy of Sciences to promoteLight aero-powered engines, ship engines, unmanned aerial vehicles, etc.Collaborative innovation of high-end projects settled in the new district; Invest in Kunlun Green Construction, a leading enterprise in the domestic wood structure industry to be listed, and jointly invest in building the largest assembled wood structure industrial base in the north in the new district. Increase capital and invest in Deshengli Intelligent Equipment, an intelligent manufacturing enterprise to be listed, to help the new district develop intelligent three-dimensional parking equipment and intelligent logistics storage equipment industry, and promote intelligent infrastructure and convenience for citizens' life.

Guzhenkou Science and Education Innovation Zone,Collaborative Innovation Industrial Park

Since 2019, Rongfa Group and its affiliated enterprises have already selected five projects, including the Marine Science Research Center of the Chinese Academy of Sciences and the Beijing-Shandong Shipbuilding Industry Military-Military General Far-reaching Sea Support Base, into the provincial new and old kinetic energy conversion major project library and provincial key projects respectively. Six projects, including Qingdao Blue Intelligent Equipment and Zhongke Ark Unmanned Aerial Vehicle, were selected as key projects in Qingdao.

Internal introduction and external connection, win-win cooperation



Promote double move and double lead to achieve new breakthroughs

Speeding up the double recruitment and double introduction and creating a new highland for opening up to the outside world is the mission and responsibility entrusted to the West Coast New Area by the provinces and cities. As a state-owned enterprise in the district, Rongfa Group actively exerts its advantages in project construction and park operation, relying on carriers such as Guzhenkou Science and Education Innovation Zone and Collaborative Innovation Industrial Park to help the new district expand the results of double recruitment and double introduction.

Strategic cooperation

According to statistics, in recent years, Rongfa Group has accumulated cooperation with the Chinese Academy of Sciences, Poly, China Communications, China Construction, China Railway Construction Engineering, Haier, the Third Academy of Aerospace, Beijing Urban Construction, Qilu Transportation, Shandong Expressway, Rongchuang, Vanke, Country Garden, etc. 50 central enterprises, state-owned enterprises and industry leaders have strategically cooperated to attract advantageous projects and advantageous capital to settle in the new area. In 2019, the cumulative utilization of foreign capital was $0.11 billion and domestic capital was $4 billion.

Dr. Haichuang Rongyuan Estate

In order to speed up the construction of nests and attract talents, Rongfa Group has undertaken a talent apartment project with a total investment of about 2.5 billion yuan and a total area of 300000 square meters. Among them, the Dr. Estate Project of Haichuang Rongyuan has been put into use, meeting the needs of 100 doctors and academicians to carry bags. The construction of the staff apartment of Qingdao Science and Education Park of the Chinese Academy of Sciences and the Guzhenkou Talent Service Center is being accelerated. At present, a total of 1 foreign shipping expert, 1 academician of the Chinese Academy of Engineering, 29 members of the Ten Thousand Talents Program, 70 doctors and masters, and 232 intermediate or above titles have been introduced.


Guzhenkou Talent Service Center


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Company address: 388 Wheel Mountain Road, West Coast New District, Qingdao, China

Contact Phone:0532-85160055

Website record number: Lu ICP Bei 16050788 No. -2

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