Brand Events Achieve Win-Win, Melting and Tourism Enabling "Hercynian" to Move Forward

On June 10, 2022, jointly sponsored by Qingdao Guzhenkou Core District Management Committee, Qingdao Football Association and Qingdao Basketball Association, Qingdao Hercynian Cup Youth Football Club and Qingdao Rongfa Culture and Tourism Company, the 2022 Qingdao Health and Fashion Sports season and "Hercynian Cup" event press conference was held at Qingdao Junting Design Hotel in Guzhenkou core area. Guests from all walks of life and news media reporters participated and witnessed on-site and talked about the charm of sports boutique events, conspiracy to catch up and surpass development plans.
The Qingdao Health and Fashion Sports Season and the "Haixi Cup" event will be held in two phases with the starting point of "polishing the city's sports business card". The first phase will start on July 9 and end on July 15. The second phase is from August 1 to August 8. Compared with previous competitions, the scale of this year's "Haixi Cup" has been further expanded, and healthy and fashionable sports season activities have been launched, which not only cover youth football, basketball, aerobics, cheerleading, rope skipping and other events, but also will use this event as a platform to provide more fitness options for citizens and friends and create a new pattern of national fitness.
As the event organizer, Rongfa Cultural Tourism has deepened the "one-stop event service" strategy, relying on multiple cross-border integrated service platforms and resource integration advantages, in terms of event protection, it is deep, detailed, thorough, and solid. The three are in place to ensure that all tasks form a unified command system and provide the best service for the safe and orderly conduct of the event.
As a city's soft power, sports has provided a steady stream of power for Qingdao's high-quality development in recent years. In the next step, Rongfa Culture and Tourism will seize the opportunity to build key cities for national football development during the 14th five-year Plan period, continue to deepen cooperation with Qingdao Football Association, Qingdao Haixi Football Club and other departments and units, promote the development of youth sports industry, further strengthen mass football, strive to create "Haixi Cup" local brand events, promote national fitness with the event system, enhance the influence of cities in the new area with event business cards, and make sports a habit, show the sports responsibility of "the wonderful and pleasant city of the vibrant ocean" and greet the victory of the 20th CPC National Congress with excellent results!
Created in 2013, the "Haixi Cup" national youth football invitational tournament initially only two or three teams signed up to participate. After nearly ten years of development, the "Hercynian Cup" has now developed into one of the largest youth football invitations in China. Beginning in 2019, the "Haixi Cup" National Youth Football Invitational Tournament has been included in the Qingdao Fashion Sports City Construction Series, and the Qingdao Municipal Sports Bureau has given strong support as one of the event organizers. It is worth mentioning that in 2019, the "Haixi Cup" National Youth Football Invitational Tournament won the national youth football effective tournament championship.

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